So the big news this week is that Molson-Coors and SABMiller are merging in order to better compete against Anheuser-Busch. Apparently Anheuser-Busch controls 50% of the US beer market, Molson-Coors has 11% and Miller 19%. Pete Coors (Vice Chairman of Coors) said in a statement, “Consumers are broadening their tastes and are increasingly looking for greater choice and differentiation; wine and spirits companies are encroaching on traditional beer occasions, and global beer importers and craft brewers are both taking a larger share of volume and profit growth. This merger will leverage our considerable expertise in manufacturing tasteless beer and dramatically increase in our appeal to clueless American drinkers.”
Well, he didn’t actually say the last part. But he could have…
